"As the grandson of an Indian diamond dynasty from Palanpur, I trace the roots of my grandfather, who interrupted the family line with a medical career. Having grown up mostly in Germany, I am also at home in India, the land of gemstones."
Felix Amar Honecker
Owner
Values
Vision
Our vision is to be the world's leading manufacturer of diamond jewelry of the highest quality and exclusivity. Each of our pieces embodies our passion for diamonds and strives for perfection. We offer customized service and unique, long-lasting jewelry to accompany special moments in our customers' lives. Our pursuit of excellence drives us to continually set new standards in the world of diamond jewelry.
Tradition
At the very roots of our company’s history lies Felix Amar’s great-great-grandfather, who, many generations ago, was already working as a respected diamond merchant in Palanpur, India. This long-standing tradition of diamond trading has been preserved and carried on over the years. There was one exception, however, when Felix Amar’s grandfather broke with the family tradition and instead built up a respected reputation as an internist.
With a unique combination of family heritage and personal dedication, he aims to carry on the legacy of his great-great-grandfather and ensure that the family tradition in the diamond trade is preserved for generations to come.
Quality
Our company sets the highest standards for quality and excellence. True to our vision of becoming renowned for exclusivity, we strive to be one of the leading jewellery manufacturers. At every stage of our work, we are guided by the aim of delivering exceptional quality and craftsmanship. Our inspiration and driving force lie in the German tradition of the highest quality, which we are committed to upholding at all times. This commitment to perfection is reflected in each of our unique pieces of jewellery. We are proud to continually raise the bar for elegance and sophistication in the jewellery industry.
Trust
For us, trust is a cornerstone of our business. In our industry, trust is the fundamental prerequisite for long-term customer loyalty. We value the trust you place in us, and we work hard every day to earn it. With us, your trust is in the best of hands, because your satisfaction and long-term loyalty to our services are our top priority.
Social Responsibility
We take social responsibility very seriously, as this value is deeply rooted in our history. This tradition, which has been passed down through the generations, shapes our commitment to the community and is of the utmost importance to us. Felix Amar, as an ambassador for this important value, is involved in numerous social initiatives, particularly through his support for the charity SOMEDI e.V., which was founded by his grandfather.