
"As the grandson of an Indian diamond dynasty from Palanpur, I trace the roots of my grandfather, who interrupted the family line with a medical career. Having grown up mostly in Germany, I am also at home in India, the land of gemstones."
Felix Amar Honecker
Owner


Vision
Our vision is to be the world's leading manufacturer of diamond jewelry of the highest quality and exclusivity. Each of our pieces embodies our passion for diamonds and strives for perfection. We offer customized service and unique, long-lasting jewelry to accompany special moments in our customers' lives. Our pursuit of excellence drives us to continually set new standards in the world of diamond jewelry.
Values
Tradition
At the roots of our company's history lies Felix Amar's great-great grandfather, who was a respected diamond merchant in Palanpur, India, many generations ago. This traditional line of diamond trading has been preserved and continued over the years. One exception occurred when Felix Amar's grandfather interrupted the family tradition and instead built a respected reputation as an internist.
With a unique combination of family heritage and personal commitment, he wants to continue the story of his great-great-grandfather and preserve the family tradition in the diamond trade.


Quality
Our company sets the highest standards for quality and excellence. True to our vision of becoming known for exclusivity, we strive to be one of the leading jewelry manufacturers. At every step of our work, we aim to provide exceptional quality and craftsmanship. Our inspiration and drive lie in the German virtue of the highest quality, which we always strive to uphold. This commitment to perfection is reflected in each of our unique pieces of jewelry. We pride ourselves on continually raising the bar for elegance and sophistication in the jewelry industry.
Trust
For us, trust is a cornerstone of our company. In our industry, trust is the basic requirement for long-term customer loyalty. We value the trust you place in us and we work hard to earn it every day. With us, your trust is in the best hands, because your satisfaction and long-term commitment to our services are our highest goal.


Social Responsibility
We take social responsibility very seriously because the value is deeply rooted in our history. This tradition, which has been passed down for generations, shapes our commitment to the community and is of utmost importance to us. Felix Amar, as an ambassador of this important value, is involved in numerous social activities, especially in his support of the aid organization SOMEDI eV, founded by his grandfather.